Innovation comes from changing trends but long-lasting products and businesses come from capitalizing on what doesn’t change

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It’s usually the changing business trends and consumer behaviors that provide the avenue for new and innovative solutions to easily find a market share. But when developing a product, it is important to capitalize on trends and consumer behaviors that won’t change, if what you want is to build a business that’ll last.

In ordinary times, though consumer behaviors change, consumers have been shown to stick to their habits, causing a relatively slower adoption of beneficial innovations that require behavior changes. Cue the COVID-19 crisis and consumers everywhere were forced to change their behaviors —rapidly, and in large numbers. …


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Becoming a better person demands that you become self-governed, an ability considered to be of firsthand importance even before the skill of leading others. In Plato’s words "the first and greatest victory is to conquer yourself.”

There’s a lot to learn about this from others, and while personal stories and close contacts permit us to discover the exceptional traits that helped people attain self-rule, we can as well observe this by looking at how well they lead others. People leadership is a product of self-leadership.

Ernest Shackleton was an explorer of the early 20th Century, and his turbulent expedition with…


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I turned 25 on July 5th, and like most people, I've spent a significant part of my years doing, falling, and trying again. But what has worked for me is no different from that which separates achievers from the rest, and it's that choice to continue going.

The idea of a flawless victory is a myth, we’ve all had our fair share of challenges, and we’ve made progress not in their absence, but despite them. While there’s a lot to add to our knowledge base to become better, growth is not only about learning, but also about unlearning when we…


Social media posts grow inefficient, you need to make them when users are online the most.

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One of the things about social media is that it's becoming more of a place for engaging with brands than a place for sharing personal opinions. About 54% of social browsers now use social media to research products; and with more than half of the world's population on these platforms, using it to promote your work is now a matter of necessity.

As a creator who uses social media to promote your work, top among your priorities should be a strategy that allows you to reach your target audience with minimum energy and time input. …


There are no good or bad side hustles but there are good or bad entrepreneurs.

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Scattered over the internet are writings for, or against leaving one's job for a side hustle. On the subject matter, neither leaving nor staying is a good or bad move, but it's the entrepreneur making the move that is either good or bad.

"There is no good or bad investment, what we have are good or bad investors (entrepreneurs)"

— Robert Kiyosaki.

To rephrase: the entrepreneur is the greatest asset; not the job, and not the side hustle either.

The Problem Of Dead Evidence.

The statistics on side hustle success is about as disheartening as that about startups —only a meager few attain it. However…


Photo by Geralt from Pixabay.

Instead of counting on short-term successes, the best way to gauge results is to look at how well a thing has faired over time. It follows that while brands can delight in the satisfaction from short-term achievements, it has been shown that brands over the years have continued to underperform.

"It’s no longer enough to show up on one metric. Delivering the biggest difference to the lives of customers at all levels – functionally, personally and collectively – needs to be at the top of every brand’s agenda"
Greg James, Havas Chief Strategy Officer.

The 12-year long Meaningful Brand…


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Many people lost their published works back in 2014 after the Yahoo Contributors Network shutdown, and also when Alphabet’s Google+ went out of business, taking down users' millions of articles and photos.

From June 2009 to March 2012, it was found that an average of 11% of posts published on social media was lost within a year interval, and about 27% within two years at a rate of 0.02% loses per day.

The average lifespan of webpages was found to be about 100 days in 2015; in the 1990s it was 44 days. …


How not to go after customers, by using Reverse Marketing to make them come after you

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The NFL Superbowl used to be about the game alone, but in 1984 following Apple’s legendary 1984 ad (introducing the Macintosh) at the big game, the trend changed and Superbowl became, in addition to the game, about the commercials.

Now, about 79% of Superbowl viewers look up to the commercials, as they see it as entertainment, and are spending 641 thousand hours on YouTube watching Superbowl ads beyond their original air dates.

As if that’s not enough, the big game is now like a gladiator ground for big companies to show their marketing superiorities, causing a continuous increase in the…


After a hospitality lull, we can expect to see a boom once countries start to reopen. Now is the time for entrepreneurs to corner this market.

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One of the qualities of an exceptional entrepreneur is the ability to spot opportunities in places where others see none, or have a headstart and spot them earlier than usual. Sometimes this will require going deeper into the obvious, or looking where others aren’t focused on.

While what is popular is the market for products developed to help us adjust to new work trends, if you step back and follow the blueocean strategy of capitalizing on untapped markets, where there is little or no competition, you'd figure that we don't just need ways to work better, but also ways to…


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Failed startups serve as cautionary tales for new entrepreneurs, and since many fail, there are many cautionary tales for anybody to learn from.

But while a lot has been written about why startups fail, few have dealt with the specifics, like how mismanagement of funds results in failure, and how you can do better.

In one of the rarest studies about startup failure, failed startups were analyzed postmortem and it was shown that the second most cited reason for their failure came under the tag name running out of cash.

Taken a step further, of the startups analyzed 76% received…

Onyedikachukwu Czar

I'm naturally aversed to norms. A writer —for the reason that I'm first a 'thinking thing'. A student —both of life and architecture; a Christian.

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