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Is Email Marketing Dead? The Answer Lies In These Four Stats

Onyedikachukwu Czar
4 min readSep 27, 2023
Illustration made using Stable Diffusion

The death of email marketing is a recurring prophesy that is yet to be fulfilled.

It will least likely happen since email marketing has shown to follow the Lindy Effect.

Per its definition, Lindy Effect proposes that the life expectancy of a non-perishable is proportional to its age. That is, the longer something last, or has been in use, the longer its remaining life expectancy.

45 years ago the first email campaign was sent to 400 recipients; 45 years later and we’ve had:

  • Video campaigns
  • Social media posts
  • Webinars.
  • Paid ads
  • SEO

And others as type of digital marketing, but email hasn’t been replaced.

The longevity of email marketing is a result of having survived changes and competition in the digital marketing space, and the more it stands the test of time, the more it likely will.

As a marketer, these 4 stats prove why you should double down on the old way of email marketing:

Different generations and email usage

Bluescore conducted an interesting research. They wanted to know how each generations want brands…

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Onyedikachukwu Czar
Onyedikachukwu Czar

Written by Onyedikachukwu Czar

I write: AI | Personal finance & growth | Tech. I sieve the noise and then share with you everything that's left.

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