Why You Should Double-Down On Human Content In The Age Of AI

Image by Andraz Lazic on Unsplash

Bloggers lost their cool after Google began penalizing websites with AI content, since it was Google who had initially given the green light — claiming that webpages with AI content can also rank on the SERP.

The question on the lips of every blogger now is: to use AI to create web content or not?

There is no denying that AI made writing easier. With AI:

• Companies get to reduce content creation costs.
• And individuals get to write more in less than half the time writing typically takes them.

With all these benefits, it is hard to not want to use AI.

So there’s the assumption, a justified one at that, that everyone is using it, and this is most justified since these generative AIs are getting too good that it is becoming harder to tell what is AI-generated and what’s not.

But the AI frenzy is not good news for everyone.

Yes, AI is the ease for writers, and the money-saver for companies, but there’s one category of persons who hate every bit of this frenzy: clients.

I have worked with a lot of them, both before AI became a part of the game and after it. Before now, clients want writers that can write persuasively, error-free, deliver on time…